THE DIFFERENCE BETWEEN MEN AND WOMEN CONSUMERS
By Defining the Uniqueness of How Women and Men Perceive, Believe, and Behave Differently

The focus is on defining the uniqueness of how women and men perceive, believe, and behave differently – particularly when it comes to communication styles and purchases processes.

• Identify the need to tap into the female market
• Identify men’s abilities and preferences
• Identify women’s abilities and preferences
• Understand the decision-making process of women
• Utilize the differences to improve marketing message

You will improve ability to establish rapport, trust, and respect with female client to decrease sales time and not leave money on the table. You will learn how improving responsiveness to women consumers raises customer satisfaction among men as well.

LEADERSHIP MATTERS
By Getting Your Employees to Do What They Know They Are Supposed To Do

Managers share so often that if it weren’t for putting up with people, their jobs would be great. Well, most companies cannot operate without a staff and without customers. Most employees have the intellectual understanding on how to perform their job satisfactorily. But the question How do managers get the employees to care about their job? will be addressed.  For increased customer satisfaction, begin with valuing your internal customers.

POWER OF THE MAGNOLIA
A Southern Woman Shares Her Struggles and Triumphs

Everyone goes through tough times in their life and Connie will share some of her personal and business struggles. Out of all adversity there is an opportunity for growth and decisions that can take you further than you would have dreamed.  This encouraging message reminds others that we are not alone in facing difficulty that we must persevere, and will emerge better and stronger.

TURNING STORYTELLING INTO STORY-SELLING
Using Stories to Make A Connection

Storytelling is such a powerful tool in the sales presentation that is not adequately utilized.  Many salespeople use statistics, logic, and facts to document the value of their services or product while they really need to connect with emotions. Sales people will learn various types of stories in this humorous and enlightening speech.